Search Engine Optimization (SEO)
A search engine will scan websites to list the most relevant and helpful information that matches a customer’s enquiry.
The more relevant and helpful, the higher a website ranks in a search.
A SEO (Search Engine Optimisation) specialists skill lies in their ability to perform in depth research to discover;
- How your target market uses the internet to find information, products and services and,
- Apply this research to your website so they find you!
Our SEO specialist is passionate about the goal of ranking your business on the first page of a Google search.
How Do We Optimise Your Website for Search?
Search Engine Optimisation (SEO) can be broken down in a few stages. Firstly, we focus on your websites design & usability. Your website needs to be designed to be SEO-friendly for both the user and search engines. A website that focuses on user experience is more likely to be promoted by search engines such as Google or Bing. By ensuring your website has a high-quality user experience, you have completed the first step to getting noticed by the search engines.
Secondly, we focus on improving the websites domain authority (Link Building). For instance, you wouldn’t visit a tattooist without any credibility. In the same way, search engines will be less likely to recommend you to their users without any form of credibility. You can gain backlinks through blogging, social media promotion, reaching out to larger platforms, partnerships and more.
Finally, we produce SEO-friendly content that targets specific keywords (terms). Keywords can include a specific product, service, item and more. By sprinkling these SEO keywords throughout the website, you can target a smaller range of people that are looking for a specific thing. For example, if you search up “Blue Pen” you are going to see Officeworks on the front page as the first listing. This is because they have used the keywords “Blue Pen” correctly and throughout their website.